I recently read an online posting from a logo company stating that the logo was the most important part of a company.  Of course they would say this but it got me thinking how importan it was.

Like everything else,  business success is a combination of factors. If the logo was the most important thing,  then how do you explain this?   http://www.berkshirehathaway.com/

I agree that putting out the best version of everything you is always good.   I also find that companies that value beauty in their branding usually carry this over into the internals of their product/service as well.   Simplicity and beauty have their own rewards in creating solutions that are a joy to work with, support, sell, etc.   This attracts people who have the same values the the cycle is self-perpetuating.   Look at Ideo, FrogDesign and their customers.   

Even companies that seemingly have no reason to care about design/beauty eventually find that they have more freedom and stability over time when they start to.  See High Tech Computer or the company you all know as HTC.   They used to make phones from schematics for many other companies but at some point they started sharing their ideas.   I think we will see some great things from them because somehow they created a culture of creation and beauty during their dreary days as an assembler.

For Sinu,  seeking beauty in the solutions we implement and the companies we work with has served us well.   Often times the companies we see as elegant when their early startup years,  grow up to be very successful.  Maybe we are just not seeing the "ugly" companies/solutions but at least we are able to use the elegant meter as an early detection system.   So far so good...



Nine Lives Media Inc. Names Sinu to the MSPmentor 100

Second-Annual Research Report Identifies
The World’s Most Progressive Managed Service Providers

February 17, 2009: Sinu has landed on Nine Lives Media Inc.’s second-annual MSPmentor 100, a distinguished research report identifying the world’s most progressive managed service providers.

“Sinu has been defining managed services since 2004, and we’re pleased to be recognized by MSP mentor as a top contender in the space.” – John Christie, COO

The free MSPmentor 100 report, available at www.MSPmentor.net, is based on data from MSPmentor’s global online survey, conducted October through December 2008. The MSPmentor 100 report recognizes managed service providers based on a range of revenue and management metrics.

“There’s no doubting the momentum of managed service providers within the MSPmentor 100,” said Joe Panettieri, editorial director of MSPmentor. “As a whole, MSPmentor 100 companies generated nearly $800 million in managed services revenue in 2008, up a dramatic 46 percent from 2007.”

MSPmentor, produced by Nine Lives Media Inc., is the ultimate guide to managed services. MSPmentor features the industry’s top-ranked blog, research, Webcasts, podcasts and videos. It is the number one online media destination for managed service providers in the world.

About Sinu
Sinu is a Tribeca, NYC based company that offers an outsourced IT Department Service.  Sinu's service is an outsourced technology “department” for small business and nonprofit customers. We are different from traditional IT companies because we provide and support your IT infrastructure for a fixed cost. So we're rewarded for success, not failure.

About Nine Lives Media Inc.
Nine Lives Media Inc. (www.NineLivesMediaInc.com) embraces the changing IT media landscape. In fact, we help to shape it. We focus on highly targeted IT audiences, specialized content and lead generation services. We disrupt established markets and we shape new ones. Our first three destinations (MSPmentor.net, TheVARguy.com and WorksWithU.com) feature the top-ranked media blogs in their specific markets.

Contact:

Sinu
285 West Broadway
NYC 10013
212.380.1230
info@sinu.com

Nine Lives Media Inc:
Joe Panettieri, Editorial Director
631-423-3536 or joe@ninelivesmediainc.com

While browsing a nice budgeting site, they mentioned this great animation explains the current credit situation well.

This should be required viewing at schools:

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.