Sinu

I recently read an online posting from a logo company stating that the logo was the most important part of a company.  Of course they would say this but it got me thinking how importan it was.

Like everything else,  business success is a combination of factors. If the logo was the most important thing,  then how do you explain this?   http://www.berkshirehathaway.com/

I agree that putting out the best version of everything you is always good.   I also find that companies that value beauty in their branding usually carry this over into the internals of their product/service as well.   Simplicity and beauty have their own rewards in creating solutions that are a joy to work with, support, sell, etc.   This attracts people who have the same values the the cycle is self-perpetuating.   Look at Ideo, FrogDesign and their customers.   

Even companies that seemingly have no reason to care about design/beauty eventually find that they have more freedom and stability over time when they start to.  See High Tech Computer or the company you all know as HTC.   They used to make phones from schematics for many other companies but at some point they started sharing their ideas.   I think we will see some great things from them because somehow they created a culture of creation and beauty during their dreary days as an assembler.

For Sinu,  seeking beauty in the solutions we implement and the companies we work with has served us well.   Often times the companies we see as elegant when their early startup years,  grow up to be very successful.  Maybe we are just not seeing the "ugly" companies/solutions but at least we are able to use the elegant meter as an early detection system.   So far so good...

- Larry, CTO